Schedules drift
Jobs move, and the office and the van end up working from different versions of the day.
Less admin. More time for the work that matters.
Smart digital workflows for small and medium-sized businesses, using artificial intelligence (AI) where it genuinely helps
Appright designs and builds smart digital workflows for UK sole traders and small and medium-sized enterprises (SMEs), including trade and field-service firms, used by your team on their phones. We use AI where it genuinely helps: it fills in job sheets, reads receipts, drafts quotes and invoices and turns notes into reports, so less of your week goes on paperwork. A person always has the final say. We are based in Stoke-on-Trent and South Cheshire, working across the UK.
No-obligation discussion: hello@appright.co.uk
The problem
Admin eats into every job
The work itself is the easy part. The trouble is everything around it: schedules that change, timesheets handed in late, photos scattered across phones, and invoices stuck until someone rebuilds the week in a spreadsheet.
Information goes missing
Photos, notes and hours live in group chats and pockets. Piecing the job back together for an invoice or a safety record wastes evenings.
Invoices wait
Finished work sits waiting for someone to type it up. Money follows the paperwork, not the finished job.
How we work
Smart digital workflows built around your business
We are consultants and developers. We start by listening: how work comes in, how it gets done, and where the paperwork piles up. Then we design and build a digital workflow around the way you already work, with your name and branding on it and AI doing the routine typing and checking.
- From sole traders up to around 50 staff, and larger businesses are welcome too
- Construction, facilities management, hospitality and events, trades and field service
- Every workflow is bespoke to one client, built around how you already work
- AI where it genuinely helps, with a person always having the final say
- Your branding, your workflow, and only the features you need
- Tailored quotes, with the price set out clearly before you commit
Smart digital workflows, with AI where it genuinely helps
Scheduling, job sheets, photos, customer sign-off, timesheets, expenses, approvals and invoicing, all in one app on your team’s phones, with AI filling in the details, suggesting schedules and flagging anything missing.
AI marketing and lead generation
An AI assistant that plans and drafts your marketing, helps new customers find you, and sends enquiries straight into your jobs list. You approve everything before it’s published. Not just for trades: we take on marketing projects wherever we can make a real difference.
Bespoke websites
Websites built around your business, with search engine optimisation (SEO) built in, AI where it genuinely helps, and enquiries sent straight into your workflow.
Not sure where to start? Get a website health check →
Office and management tools
Customer records, quotes, contracts, document requests, reminders and task lists, with AI drafting quotes and turning meeting notes into next steps.
Why bespoke
Why choose a bespoke workflow over off-the-shelf software?
Off-the-shelf software works well for many businesses, and a lot of it now includes some AI helpers. A bespoke workflow makes sense when you want the software to fit your business, rather than changing how you work to fit the software.
Built for one business: yours
Ready-made tools come in set plans, so you can end up paying for features you never use and still missing the one you need. We build only what your business needs, around the way you already work.
Automation from start to finish
Rather than a few helpers here and there, we automate the whole chain, from enquiry to job, job sheet, report, invoice and payroll, so information is typed once and flows through.
Automates the steps unique to you
Your checklists, your approval rules, your paperwork. Because the workflow is built for you, we can automate steps that a general product cannot know about.
Works with the tools you keep
Where possible, we connect your workflow to software you already use, such as your accounting software, so nothing is typed twice.
Joined up with your website and marketing
Your workflow, website and marketing can work together, so enquiries flow straight into jobs and you can see which marketing brings in paid work.
Looked after for you
We maintain and support your workflow after launch, and add features as your business grows.
Where AI helps
How we automate paperwork with AI where it genuinely helps
We build AI into your workflow where it genuinely helps, taking boring jobs off your hands, and we always leave the final say with a person.
Fills in job sheets
Your team takes photos and quick notes on site, and the app turns them into a completed job sheet for them to check.
Reads your receipts
Snap a photo of a receipt and the app fills in the supplier, date, total and value added tax (VAT) for you to check. No more typing up a pile of receipts at the end of the month.
Reads readings from photos
Take a photo of equipment readings on site and the app suggests the values. A manager checks anything uncertain before it’s used.
Drafts quotes and invoices
Quotes are drafted from your notes, photos and price list, and invoices from approved work, ready for you to check and send.
Turns notes into reports
Rough site notes and photos become clear, branded reports for your customers.
Spots missing timesheets
The app notices missing or unusual timesheets and flags them before payroll or billing is held up.
Suggests schedules
It suggests a plan for the week from job locations, urgency and who is free. You make the final call.
Marketing drafted for you
An AI assistant plans your posts and adverts and writes the first drafts. Nothing goes out until you approve it.
Found in AI answers
We help shape your website to improve the chances of your business being mentioned in Google’s AI answers and ChatGPT when people ask about what you do.
Questions
Questions about smart digital workflows and AI
What is a bespoke digital workflow?
A bespoke digital workflow is a system designed and built for one business, around the way that business works, rather than an off-the-shelf product that everyone shares. Your team uses it as an app on their phones, with your name and branding, only the features you need, and artificial intelligence (AI) where it genuinely helps to take care of routine paperwork.
Is Appright only for trades?
No. We work with sole traders and small and medium-sized enterprises (SMEs) of all kinds, including construction, facilities management, hospitality and events, trade and field-service firms. That means anyone from sole traders up to businesses of around 50 staff, and larger businesses are welcome too.
Where are you based?
We are based in Stoke-on-Trent and South Cheshire, and we work with businesses across the whole of the UK. If you are nearby, for example elsewhere in Staffordshire or around Crewe and Nantwich, we are close at hand. Wherever you are, most of the work can be done by video call and email.
Where do you use AI?
Where it genuinely helps in the workflows we build. Artificial intelligence (AI) can fill in job sheets from your notes and photos, read receipts, draft quotes and invoices, turn site notes into reports, spot missing timesheets, suggest schedules and draft your marketing. Which features you have depends on your business, and a person always checks the results and has the final say.
Do you build websites too?
Yes. We design and build bespoke websites with search engine optimisation (SEO) built in, and artificial intelligence (AI) used where it genuinely helps. Your website can send enquiries straight into your workflow. See our websites page.
How much does a bespoke workflow cost?
Every business is different, so we give tailored quotes rather than fixed packages. The price depends on the features you need, and we set it out clearly in your quote. The first conversation is no-obligation.
How long does it take to build?
It depends on what you need. We agree the features with you first, then set out the timings in your quote.
Do I need any technical knowledge?
No. We handle the design, building and setting up. You tell us how your business works in plain terms, and the app is designed to be simple for your team to use on their phones.
Can it work with my accounting software?
We build invoicing where AI drafts invoices from approved work, ready for you to check. We can also look at connecting to accounting software such as FreeAgent or Xero. Whether a connection is possible depends on the software, and we will confirm it in your quote.
How does AI reduce paperwork?
Instead of writing everything up, your team takes photos and quick notes, and artificial intelligence (AI) turns them into completed job sheets, expense records, reports and draft quotes and invoices. It also flags gaps, such as a missing timesheet, before they hold up payroll or billing. A person always checks and has the final say.
Do I approve marketing before it goes out?
Yes. Every post and advert waits in a simple approval list, and nothing is published on your accounts until you approve it. You can change the wording or turn it down.
Do you offer maintenance and support?
Yes. We maintain and support everything we build, including updates, security fixes, regular backups and help when you need it. Problems and ideas can be reported by email (hello@appright.co.uk), or straight from your app if you have one. The level of support is set out in your quote.
Who owns the software?
Appright owns the app software and the product behind it, and we host, maintain and keep improving it for you. You own your data, and your business name and logo stay yours. If you leave, you can ask for an export of your data. The details are set out in your agreement with us.
Who owns my data?
You do. Your business owns its data. Under data protection law your business is the controller, and we only process the data on your instructions. If you leave, you can ask for an export, and the data is deleted after the agreed retention period. See our privacy policy.
Next step
Let’s talk about your business
Tell us how your business runs today and where the paperwork piles up. Email hello@appright.co.uk for a no-obligation discussion.
Email hello@appright.co.uk